The goal for the Internet user
This feature will allow all users to empty their browsing history on the platform, knowing that the data will not actually be deleted, but simply made anonymous. Concretely, this functionality will make it possible to become Ireland Email Database with the Web sites and the applications which send information when you visit them, to delete this information from your account and to deactivate the capacity of Facebook to store it. Facebook’s “Delete History” tool brings more transparency, and gives users more control over their personal data.

Impacts for advertisers
This “Delete History” feature may impact ad targeting as users will soon be able to disconnect their non-Facebook activity from their profile. However, this will not affect any measurement tools or analytics.


What To Remember About The “Delete History” Feature

The 4 points to remember about this feature: Paradoxical as it may seem, offering Internet users more transparency and control benefits companies . There’s no denying that when people know how their information is being used, they’re naturally more receptive to the advertisements and businesses they interact with online. Thanks to advertisements, Internet users can use Facebook, Instagram, Messenger and WhatsApp for free, the same for many online services.

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Facebook informs Internet users about how advertisers use social network tools . The primary objective of the “Delete history” feature? Help Internet users understand how advertisers working on Facebook use social network business tools to provide more transparency. The idea of ​​Facebook is to encourage companies to think about how to inform their customers about their marketing and business practices.

This Feature Could Have An Impact On Targeting

If a user disconnects their activity outside of Facebook, Facebook does not use the deleted data for targeting. What does that mean ? Targeting options designed by social network business tools, such as the Facebook pixel, cannot be used to reach someone with ads. This includes custom audiences created from people who have visited websites and apps. Note: Advertisers should keep this in mind when developing strategies for this type of campaign, in the second half of the year and beyond.

Facebook’s metrics and analytics tools have been carefully designed to protect individual identities .
Facebook never shares personal information, such as name or phone number, in measurement and reporting tools. Once this feature is activated, no changes to the measurements are expected. Facebook will continue to provide specific metrics to help advertisers understand the impact of their social media investment, while respecting people’s choice to control their activity outside of Facebook.

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