The data from the new report published by the iVoox Observatory. On the state of the podcast in Spanish confirms the rise of the audio-audio format. Whose production and consumption have grown significantly with the pandemic. With close to 19 hours of listening per month, Hispanic podcast listeners opt for mystery or humor from their smartphone. While doing other activities such as housework or walking, and most of them are willing to pay for exclusive content. This increase in demand has caused an increase of 6.8%. The production of podcasts in Spanish, being the fifth language with the highest upward trend.
The iVoox Observatory was born with the mission of publicizing the evolution of the Spanish-speaking podcasting industry, through a sample of our audience, which has more than 5 million users and has a catalog of 70 million episodes available. This second report on podcast consumption and production habits in Spanish has been carried out based on a survey of more than 2,000 users, data from the platform itself and an analysis of the Honduras Cell Phone Numbers latest trends in the sector . A heterogeneous public Sociodemographic profile of the podcast listener in Spanish. The second iVoox study reveals that 55% of listeners listen to more podcasts now than before the pandemic , and that the interest in the podcast does not understand genres. The female audience represents 48% compared to 52% of men, showing that parity in the world of podcasts in Spanish is a fact.
This Second Report on Podcast
By age, users between 45 and 54 years old (31.8%) are the one. Who listen to the most podcasts , and the majority have university studies (43.7%) or pre-university studies (34.06%). And are active in the workforce. Their listening habit registers an average of 4.7 episodes per week. Mainly on topics related to history and beliefs (28.1%), leisure (21.5%) or current affairs and society (13.8%). They typically stream podcast episodes they follow (66.6%). But are receptive to listening to new content they discover through iVoox content recommendations (54.1%). Friend recommendations (41.3%), or social media (42.9%). The theme is much more important to listeners. the duration of the podcasts, something that does not concern 51%, although 25% prefer them to be between 20 and 40 minutes. The most listened to podcast topics.
The majority of users spend an average of 18.9 hours a month listening to podcasts, something they do mainly from their smartphone (95.4%), with Android being the main operating system (79.3%), but also listening from iOS (16.2%). Despite this, listeners use other devices such as the computer (20.4%), the tablet (13.1%) or the car (10.3%). Mobility is implicit in podcast consumption. This mobility implicit in podcast consumption, together with the advantage of audio that allows listening while doing other tasks , makes listeners listen to podcasts at various times of the day. Mainly, while doing housework (82.67%), resting (73.80%), walking (67.99%) or cooking (66.36%).
Consumption and Production Habits
One of the benefits of audio is that it can be consumed while performing other tasks. A listener increasingly willing to pay The survey also reveals an increase in listeners’ interest in payment methods. Thus, 68.4% of those surveyed would pay to enjoy advanced features, and 54.6% would pay to access exclusive content from a podcast. This is a global behavior, and according to data from Edison Research, in the United States. A benchmark in the industry and consumption of podcasts, 47% of listeners subscribe to paid audio. More than double that in 2015. The contents in Spanish are multiplied x6.8 Every day 17,000 new podcasts are published in the world. And in total, in 2020, exactly 885,262 podcasts were created globally, 280% more than in 2019. Means that a new podcast is created every two minutes.