The end-of-year celebrations are fast approaching and each year, users get a head start in their search for gift ideas, sometimes as early as June, but they China Email List shopping around two months before Christmas . It is therefore crucial to prepare your campaigns in advance for the end of year celebrations . To do this, social networks are the ideal tool. Find out how to optimize your online sales for the holiday season using social networks.

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Stand Out As Early As Possible On Social Networks To Optimize Sales

Big social media platforms like TikTok and Pinterest advise to stand out early to be visible as soon as possible. The goal is to get the word out about your brand and ensure that, from October , your online presence is optimized with the help of effective marketing campaigns as well as the integration of an online catalog. to attract the attention of Internet users looking for gift ideas.

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From November , things start to get serious. you have to target research trends to stimulate sales at the right time , especially with Black Friday and Cyber ​​Monday being the highlights. In December , there is no question of slacking off. We must keep the budget of your campaigns because consumers continue to shop, even at the last minute. To engage and entice them to buy, you can mark products on your site that are about to be out of stock, or use concise, visible, and clear CTAs.

Plan Your Campaigns On Tiktok For The End Of Year Celebrations

Bringing together almost a billion users per month, TikTok is a social media that should not be neglected to reach the younger generations as well as to target an engaged and active community.

The Chinese platform recommends following 3 specific steps three weeks before the start of your marketing campaign. First, you need to establish your business goals . Then, plan the contents of your creative strategy taking into account essential dates such as Black Friday and Cyber ​​Monday . Finally, it is possible to install measurement tools that will allow you to optimize your campaigns such as the TikTok pixel, then to measure your performance with the TikTok Ads Manager .

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