Social networks to New Zealand WhatsApp Number List your audience The added value of a social network like Facebook or Instagram is that it allows you to convey your message finely to an audience corresponding to your electorate . The essential step that will define the effectiveness of your communication will be building the target audience for your message. You have the opportunity to define this audience in relation to: At the age of Facebook and Instagram users. Their gender. The place of residence. Their interests: which Facebook pages do they like? Their interactions with respect to specific causes. The type of content they share. … Let us take a concrete example. You are a politician competing for the first time in a local political election in the Nord department.

A classic approach would be to plan a passage on the local television news of France 3 Hauts-de-France in order to be seen and heard by a large audience. However, apart from the figures concerning the number of viewers who will have watched France 3, you will not have much more details on the scope of your message and what type of population it will reach.Where the classic television model sins in terms of targeted communication, the social media model excels. Let’s say your electorate is made up of people who have these socio-demographic criteria in common:

The Number Of Interactions With Your Message

Young voters. A population that lives in Lille Center and within a radius of 10 kilometers around. A population who voted in the last elections for a Left Party. An affinity for environmental issues … Facebook and Instagram allow you to build a tailor-made audience in order to convey your message finely and reach Internet users close to your potential electorate. On Facebook for example, we will transcribe the above criteria into targeting criteria that will direct the dissemination of your message: For the dissemination of our political message, we will target Facebook users between the ages of 18 and 35.


We will filter these users according to their location and the fact that they live in the city center of Lille and within a radius of 10 kilometers around it. Among these users, we will focus on those who have liked and positively interacted with Left Party related Facebook pages, Left media Facebook pages, and shares relate to societal issues dear to the causes of the Left. Finally, we will cross these targets with Facebook users interacting positively with pages, Facebook groups and publications dealing with environmental issues. Of course, this is just one example, but imagine how much refinement you can get in your targeting in order to deliver your political message with surgical precision.

In Their Facebook Or Instagram Feed

French law on paid advertising on social networks PLEASE NOTE : in France, it is not authorized to pay for advertising campaigns on social networks between 6 months before the poll of an election and on polling day. In other words, for the municipal elections of March 2020, it was forbidden to make paid advertising on social networks between September 2019 and March 2020 as above. On the other hand, until September 2019 the advertising strategy on social networks detailed above was authorized to build an audience and your base of interlocutors on social networks. Community

Management to interact with your audience Once your community is established, it’s time to interact with it. As a reminder, Facebook and Instagram are among the most active social networks in France, which means that your communication will have more impact on these two platforms. You still have to share the right types of content. facebook engagement rate 2019 As we can see in the study carried out by HootSuite and WeAreSocial in 2019, the engagement rate of a post with video on Facebook is 6.48% while the average engagement rate of a post is 4.15%.

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