Are those that come from using various sites and platforms on a daily basis. The good news is that these methods can be duplicated in almost every topic or niche. You need to ask two important questions: “Who is my target audience with this type of marketing? and “how can I get them interested and engaged with this content? Even large companies, from American Express to Adobe, must attend to the most basic elements. Here’s what they’re doing, and what you can learn from them: American Express connects small and medium business owners through OPEN Forum OPEN Forum is an American Express initiative that connects owners with useful notification and collaboration tools. Some of the topics it includes are social media, branding, marketing tips, office productivity and much more.

Some of the best marketers, including author Guy Kawasaki and Ann Handley of Marketing Profs, show up on this site regularly. Note that credit cards are not mentioned in the topics. the great strategy American Express can sit quietly in the New Zealand Phone Number background and reap all the benefits of bringing people together with mentors and business tools. The forum has also included a Tumblr page with quotes and news that matter to business owners. It has also launched its own initiatives, such as Connectodex, which helps entrepreneurs create more professional profiles for generation and networking. This article explains how OPEN Forum has gone from 425,000 page views to over 15 million in one year.

You Should Follow Sometimes

The key points If there are a lot of discussions, unanswered questions. Or people coming together on the topic, why not create a forum that acts as a central hub to resolve them. Along the same lines, you could start a newsletter that brings together the best posters. Discussions, and comments as well as actively seek out guides, resources, and other tools that will make things easier for your participants. Adobe makes curated content through CMO.com Adobe’s CMO.com serves as a curator of content from across the web – providing topics that have been specially selected to help CMOs navigate the changing world of advertising.

Adobe curates content from more than 150 news and organization sites, as well as its own site. Also, they do not launch advertisements for their software programs or web-based solutions to the public. In fact, the only announcements you’ll find are invitations to major surveys. The results of which may appear in joint Adobe documents such as newsletters, articles, or the Adobe Digital Index . the great strategy. The Benefits to Adobe of Content Marketing Through CMOs. Are present in different ways: Reach critical decision makers with news and who an easy way to and read. It encourages the consumption of content without setting checkpoints or forced registration. Promote personalized news through registration (which can be done by connecting to a LinkedIn account).

The Best Content Marketing Ideas

It establishes itself as a media thought leader, providing tools and resources that make the job of a CMO easier. It is a natural connection. the key points Curating content can be time consuming. But remind busy people that you are doing them a great service by separating. Wheat from the chaff and giving them exactly what they need to know to do their job better. Use included resources like ALLTop and Topsy to help you better manage content in your industry. And then use a curation tool like Paper.li or Trap.it to store your ideas. In other words, become the go-to news and content source for your industry and niche. This will position you as an authority and help people discover your products. Nightmares Fear Factory uses Flickr to terrify its followers Nightmares Fear Factory is a haunted house near Niagara Falls, Canada.

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