In order to feed all channels and resources with information from one source, it is necessary to apply sophisticated metadata. This means that every part of the content is provided with meta-information. Think of a condition or treatment where each part is defined separately, think of:

  • the title,
  • summary,
  • full description,
  • related information,
  • author, and
  • last modified.

In addition, it is often desirable to offer various variants of the same content element: for example a short title for the app and an extensive title for the site. Or variants of texts for different target groups – but still from one source and (in this case) one condition. That way your content becomes semantic and you can be very specific in which pieces of information you want to apply in which channel.

Content Will

An important point of attention here is the user experience of President Email Address the editor in the CMS. Clear labels at each input field (what is it, for which channel) and instructions directly on the page improve the quality of the content. The risk here that the patient will miss the information that so important to him (for example, instructions to prepare for an examination or treatment). This information often hidden among other (general) information and usually only given orally and not supportd in writing. With one digital source and good metadata, more priority and attention can be given by offering the right content at the right time.

President Email Lists

Clear tone of voice

Anyone who is going to centralize content will soon discover that all kinds of styles are being used up to that point across different channels. Usually there is therefore also an improvement in the content during this migration. A clearly defined tone-of-voice is essential. Of course it is also possible to differentiate within this (per target group or channel). For example, digitally tending to be a bit faster than offline.

Leave a Reply

Your email address will not be published.