Doritos partnered with netflix on a virtual concert event promoting. The France Phone Number fourth season of “stranger things,” per details shared in an email. With marketing dive.“life from the upside down” ties back to the science fiction show’s setting. Of hawkins, indiana, which was supposed to host a gathering. Called doritos music fest ’86 in-universe. The France Phone Number tour bus transporting retro acts like the go-go’s, soft cell. The upside down, a nefarious alternate reality teeming with monsters. Doritos is letting fans access what’s being billed as. The “greatest concert that never happened” through specially marked. Bags of chips, including a limited-edition doritos 3d crunch three cheese flavor.

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June 23 event are also available through frito-lay’s. Site, which will sell “life from the upside down” merchandise to France Phone Number give attendees a keepsake from the experience. Dive insight: doritos is tapping into the rich vein of ’80s nostalgia. Running through “stranger things” with the virtual concert event. “live from the upside down” assembles a trio of era-appropriate acts and. Will also see an appearance from modern pop star charli. Cxx, who is performing a surprise collaboration with one. Of the artists on the lineup. The France Phone Number go-go’s “we got the beat” and “our lips are sealed,” corey hart’s “sunglasses at. Night” and “never surrender” and soft cell’s “tainted love” are. On the released setlist so far.

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With netflix tries to align the snack marketer. With a popular streaming series that doesn’t run traditional advertisements. Product placement has become common on “stranger things,”. One of the France Phone Number crown jewels on netflix’s original slate, with brands from. Eggo to burger king seizing on its vintage appeal. Doritos is weaving together a narrative that links the show’s universe and. A fictional music festival to its real-world product portfolio, including 3d crunch chips. Along with the limited-run merchandise sold through. Doritos is putting on a “golden ticket” contest where consumers who buy. The France Phone Number three cheese, spicy ranch, and chili cheese nacho 3d crunch flavors have a chance to win a replica of a guitar model that. Will have a prominent place on “stranger things” season four.

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