We no longer count the Twitter accounts of politicians. From Nadine Morano through Cécile Dufflot, followers follow one another in the speeches and Turks and Caicos Islands Email List as well. If today, a politician wants to occupy space, he must occupy the digital space: we have to go where the citizens are. By using the virality of social networks, policies quickly and directly affect Internet users.

How to unite a volatile electorate who seems to no longer trust politicians? What are the challenges of Web 2.0 for politicians? How to address citizens directly without going through the mass media? How to deploy a digital strategy when you are a political figure? How to remain authentic and transparent? How to mobilize your teams and relay your messages?

When Politics Goes Digital!

“Segoland” appeared in 2006 with the editorial line “an Internet that looks like us”, basing its legitimacy on the active participation of citizens in decision-making. In 2007, the French cocorico and Desirdavenir.org showed the example of the participatory web. It then becomes the first participatory political network, where citizens can launch subjects, participate and discuss.

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In the United States, politicians have realized the importance of the participatory Web. In 2008, Obama was very involved in the tools of Web 2.0. His team knew how to take ownership of the various networks, and target a population that is not necessarily interested in politics. This method has professionalized the stake of participatory Web 2.0 in a political strategy. Without it, Obama probably would not have been the first black President of the United States.

Open Governance In The Service Of Politics

M5S is an experiment in grassroots digital democracy: for these elections everyone was able to participate, present their program on the M5S website, and anyone can vote. Like Tunisia and Iceland, which have crowdsourced their constitutions, we see that participatory politics and open governance are becoming more and more anchored in traditional politics.

Among these 25% elected, we notice the heterogeneity of the people of the M5S who make up the Parliament. They are neither professional politicians nor do they wish to become one, they are normal with normal even sometimes precarious professions. But they are passionate about the net. Logically, this vote favored the entry into Parliament of young people but also of women – 31%.

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