We always focus on creating quality content and for the different stages of the customer cycle. We talk so much about content, that sometimes it seems that they are synonyms. In this post we want to make clear what the differences are between one and the other and what it means to apply them in your company’s strategy. content marketing Let’s start by defining this term. According to the Content Marketing Institute , content marketing is: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action. In other words, what changes is the way you approach your customers: instead of approaching them directly by showing your product, you will do it through your content.

While offline we can have catalogs, brochures, etc. Furthermore, the definition speaks of a clearly defined audience. Therefore, within a strategy it is important that each content is created based on who will see it, and their needs and frustrations. With this, content marketing moves away from traditional outbound, in which a more massive Belarus Phone Numbers approach prevails. This all sounds a lot like what we always say when we talk about inbound marketing , right? So what is the difference? inboundmarketing Yes, the contents are part of the inbound. The difference is that they are not the only thing that this methodology involves, to see it in more detail let’s review the definition of inbound marketing. According to Hubspot : It focuses on engaging customers through relevant and helpful content, as well as adding value at every stage of your customer’s buying journey .

Marketing and Content Marketing

With inbound marketing, potential customers arrive through channels like blogs, search engines, and social media. Unlike outbound marketing, inbound does not need to fight for the attention of potential customers. By creating content designed to address the issues and needs of your ideal customers You’ll attract qualified prospects and build trust and credibility for your business. Ok, they look a lot alike. I can not deny it. However, the key phrase here is “customer buying process” . The difference of the inbound methodology is that it takes the customer by the hand through the different phases that they go through throughout their purchase journey.

Yes, content is fundamental to the existence and functioning of inbound marketing. But so are other techniques and tools such as: email marketing, use of CRM. Marketing automation, lead nurturing and, why not say it, the close relationship with sales. It is the joint use of all these techniques and tools that allows you to convert strangers into customers. As the motto of inbound marketing says. In summary, the difference between these two ways of doing marketing are: 1 Content marketing is a fundamental component of inbound marketing. Not the other way around, nor are they synonyms. 2 The application of inbound marketing relies heavily on the use of automation and customer segmentation technologies. 3 The content created for inbound marketing always has the clear intention of bringing the potential customer closer to the purchase.

When we talk about inbound

Now is your turn Were you clear about the difference between inbound marketing and content marketing from the beginning? Analyzing the actions and processes of your company, what are you applying? If you have questions about inbound or your content, it’s very easy to contact us . For this reason, it is necessary to be up to date in relation. How the recent behavior has been in the different channels. Social networks (here our article on a study of the use of social networks in 2017 ). Online searches, email, instant messaging platforms, etc. Just as it is also necessary to keep in mind what the future trends will be. In this way we can stay one step ahead of events and be prepared for them.

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