The differences between age groups are large. Among young people aged 18 to 24, 83% use one or more social media platforms for news. Instagram is increasingly an important source of news for young people up to the age of 24, with 35% using the platform for news. For the 25+, Facebook plays the most important role in providing news.

The use of social media certainly does not hinder the use of other news media. In fact, social media are usually used additionally, also to share news. That has not changed in 2022. The average number of news brands used is considerably higher in the group that uses social media for news.

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Young people come into contact with different news brands more often than older people via social media. This may also say something about an increased visibility and connection of the content of the news brands present on social media to the needs of the users. In addition to the news brands on social, the social media itself is also a source of news.

 

The risk of the filter bubble

The risk of ending up in a filter bubble, or ‘echo chamber’ as the research calls it, increases the more social media is the main source of news. The share of users who say that they hardly consult any or all of the news brands is the largest in this group.

Remarkable detail: although young people previously indicated that they avoid news because they did not want to end up in discussions about topics, they participate (much) more (68%) in news on social HR Directors Email Lists media than people over 35 (32%). They do this by sharing, commenting and talking about it with friends and colleagues.

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Where do we read the news?

Do you also start your day by reading the news on your mobile? Most Dutch people (26%) do that. Although television (24%) is still popular for some current affairs with coffee. The 35+ prefer a direct news app or site for their daily portion of news.

The fact that many people opt for direct access to news organizations via a familiar environment shows that a large part of the respondents feels a strong connection with one or more news brands. Research also shows that trust in news is strongly related to the connection with a particular news brand or organization. A key find, and a challenge for the news brands for years to come; bind existing and new users.

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