Every organization has multiple stakeholders: people or departments that are directly or indirectly involved in the project. At the start of your project, make an inventory of who the stakeholders of the content migration are. And know their role:

  • Are they responsible for the content, the budget, the planning or the people?
  • Do you only have to inform them or are they also (co-)decision-makers?

This is how you prevent resistance from your stakeholders

In most cases, there are stakeholders within your project who are responsible for a part of the website. If something changes in their part of the website during the migration, they might not be happy about it.

It helps to inform your stakeholders sooner about the Will COO Email List you transfer the content of the current pages 1-to-1? Or should the content department improve the content of the pages? Align this with the content owners and involve them in the process. What do you need when? changes in their pages. Explain to your stakeholders why you are making the changes before you make them. The sooner you involve the stakeholders, the smaller the resistance will be.

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An additional advantage of involving your stakeholders early: there is still room in their agenda to plan feedback moments.

Start with a well-prepared kick-off

A good start is half the battle! So start your content migration with a kick-off with the business, the content team and development.

The benefits of a kick-off

  1. Meeting each other face-to-face is good for team spirit. And for the involvement in the project.
  2. Now is the time to discuss the common goal. And get everyone along.
  3. Each party can present its plans and ideas. Then bring them together.

You will discuss these topics during the kick-off

Copy or optimize content 1-on-1?

Will you transfer the content of the current pages 1-to-1? Or should the content department improve the content of the pages? Align this with the content owners and involve them in the process. What do you need when?

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