A book onclient experience
Experiential marketing is about giving the prospect or customer a memorable experience … titled Punk CX is not only a promise of entertainment but also of provocation. Adrian Swinscoe went beyond that Mozambique Email List and he also made this book enriching on what needs to be done in customer experience, a discipline where frustration is still and unfortunately overwhelming . Customers want to be respected, and it’s time to shake up the Customer Experience (CX) with guitar riffs and transform service . Here is what Adrian Swinscoe tells us in this podcast recorded live on both sides of the Channel and which serves as a cover, which we wish you good as much as your health.

The fourth step is the return to the trades. The trades have access to a simple interface which allows, thanks to few screens and drag and drop, to export. This last step makes the information that is also accessible by API available to the businesses, which allows automated processing, whether on input or output.

Punk Cx: Choosing Your Own Path Of Customer Experience

In this recording, Adrian tells us about his approach to customer experience. The idea of ​​being a Punk “is about going your own way, being brave enough to stand out from the mainstream and not worrying about being liked by everyone,” he told me. . Adrian thinks that “this notion [of Punk] exists in all of us, in one form or another, and the world is in great need of this Punk mindset.” Let’s dive into this radical approach, smash some guitars, and give our customers the customer service they deserve.

Mozambique Email List

The following transcript only covers part of our conversation with Adrian Swinscoe. Our readers who wish to explore all that Punk CX has to offer can pick up their copy on Amazon by clicking the “buy the book” button. You will note that this work has not been translated into French. To hear the entire interview, I recommend the podcast included in this page, in which I deliver our entire discussion in English, at the end of the translation, only for those who want it of course.

What Analogy Do You Make With Customer Experience (Cx)?

To be fair, progressive rock has had its own followers and has been a very popular and influential genre of rock in and of itself *. The Punk movement was a reaction to this. The music was more and more filled with virtuosos, with the number of keyboards that can be played at the same time and with a whole bunch of falbalas. On the other hand, Punk was of the opinion that we didn’t need to have a conservatory degree to play music.

* Editor’s note for the boeotians, progressive rock brought together very diverse musicians from the 60s to the 80s within numerous movements such as Genesis, Jefferson Airplaine, Soft Machine, Alan Parsons Project, Manfred Mann’s Earth Band, ELO, Marillion etc.

 

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