How important is the content marketing
In B2B, explain your vision, work philosophy, market approach, methods and … , its weight, and its budgets? As part of a presentation for a course that I will be giving today at the Grenoble PPA, I asked myself a question: we often talk about content marketing, Visionary Marketing is also 26 years old this year, but that do we know its weight, and the importance of this sector? I came across this 2021 study by Semrush , which is particularly interesting, especially in light of what happened during this pandemic crisis. They interviewed 1,500 B2B companies andB2C

In producing this glossary, Visionary Marketing has come up against a major Palau Email List : f … and marketing agencies, mainly in the United States and also in the United Kingdom, Canada, Australia and India. To a lesser extent, in France and elsewhere. Despite this bias, this study, especially with less than half of respondents in the United States, gives interesting indications. Remember that in the USA, we no longer hire a marketing director who is not also a content director, this is what Karine Abbou tells us in her book “The American Method” that I have already commented on here.

The Semrush Study On The Importance Of Content Marketing In A Few Figures

Out of the 1,500 respondents interviewed, a very large majority consider that they have a content marketing strategy. With 11% who are very satisfied, 76% who have a team of less than 3 people. Three people is already significant, even if it all depends on the size of the companies involved. 61% measure the ROI of content marketing (I would say you have to be careful about this figure, but hey…). Interestingly, 89% trust natural search on search engines. Remember that Semrush is an American company dedicated to SEO.

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In the United States, there is the CCPA ( California Consumer Privacy Act ) of 2018, which demands exactly the same thing: the right to know the personal information that we collect about you, the right to be forgotten about this information, the right to opt-out, and the right to non-discrimination. So this cookie-free world has grown stronger over the years, with the introduction of new browsers, perhaps the most notable has been Safari for Apple users.

Indispensable Personal Skills

On the side of personal skills (soft skills), we will find leadership, it is logical since content marketing is a matter of opinion leadership. “Being able to deliver on time” comes next, this is important because I see a lot of companies who aspire to do content marketing, but unfortunately demonstrate an inability to deliver something right in an acceptable time frame.

Either they try to deliver “perfection” in a very long time, which kills the interest of the content, or to deliver things that are not really finished and too fast. You have to find a happy medium, and it is not easy, because it takes skill and it is not an exact science. Finally, “solve problems”: this is also very interesting because indeed, one of the great objectives of content marketing is to document problems.

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