In a neon-drenched spot soundtracked by a modern pop classic. The Greece Phone Number pernod ricard brand looks to make the summer mindset permanent. Published may 6, 2022chris kelly’s headshotchris kellyreporter courtesy. Of the absolut companycampaign trail is our analysis of some of. The best new creative efforts from the marketing world. View past columns in the archives here. For many, the taste and smell. Of malibu’s flagship coconut rum evoke fun summer times like beach vacations. And backyard barbeques. Now, as it seeks to Greece Phone Number bring this mindset to life for all seasons and occasions. The pernod ricard brand has tapped an award-winning music video director. To turn the world of malibu into a hyperreal, neon-drenched, judgment-free zone. The brand april 25 launched.
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Malibu” campaign with a digital spot that takes viewers. On a tour of a place where drinkers can — as a tagline entreaty — “do whatever tastes good.” the Greece Phone Number 90-second clip shows a woman transformed into. A rhinestone cowboy, her motorcycle morphed into a horse made of coconuts. As she flies down purple streets to a barbeque party, a packed salon. And a pineapple pizza parlor, before a heavenly finale set in the clouds.“this is a place where you don’t have to Greece Phone Number take yourself so seriously. You can unplug from all the pressures of the world and have. A moment that is unapologetically positive, full color. Full of happiness,” said pam forbus, cmo of pernod ricard north America.
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Helmed by dave meyers. Best known for directing videos for musical stars — from taylor swift. And ariana grande to Greece Phone Number kendrick lamar and missy elliott — as well as commercials. For a long list of brands including apple, budweiser, and m&m’s. For wieden+kennedy london, the agency behind the campaign. Meyers sat at the perfect spot between pop culture and ad creativity. The Greece Phone Number agency was particularly drawn to how meyers shared. Everyday activities through a fantastic lens in the opulent video for saweetie and. Doja cat’s rap smash “best friend.” we needed to show normal places. That had had a hyperreal glow-up because that helps you understand. That anyone can be there, but you can have an amazing time. At that place [with malibu],” said wieden+kennedy creative katy edelsten.