“take the floor” marks the dtc brand’s first national campaign and emphasizes. The Croatia Phone Number freedom of being at home. Published march 11, 2022natalie koltun’s headshotnatalie. Koltun editor courtesy of ruggable campaign trail is our analysis. Of some of the best and worst new creative efforts from. The marketing world. View past columns in the archives here. In a world full of rules, limits, and restrictions, the direct-to-consumer (dtc). Rug company ruggable is positioning the home as one’s private. Oasis to Croatia Phone Number unwind and set the rules. A new campaign out this month depicts. Frazzled folks facing constraining situations like a crowded flight. A restaurant that doesn’t allow walk-ins, and a dismal office that. Bans color printing. Each character then breaks free of restrictions when they. Encounter a washable ruggable rug in their own homes.

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Red antler, “take the floor”. Marks the Croatia Phone Number dtc company’s first national campaign and arrives. Alongside a brand refresh that includes an evolved look and new. Positioning around the freedom that can come from being at home. Ruggable’s concept behind the creative aims to flip the script. On being homebound, embracing the flexibility of working, living. And playing at home instead of lamenting on activities missed.“the home has always been a sacred retreat, but in today’s world. Our ideas of the home are much more expansive. Home is our haven, dance floor, gym, pottery studio [and]. The Croatia Phone Number source of life,” said linda lai, ruggable’s cmo. “we wanted to lead with the idea that a house is only home.

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To Croatia Phone Number live fully and fearlessly — a space with no bounds. On what makes us happy and human.”life’s ‘colorful, beautiful mess’. “take the floor” will air across linear and ott television, youtube, facebook. Pinterest and tiktok. Static out-of-home (ooh) ads. Will appear in new york, boston, atlanta, las vegas, miami and san francisco. Using stills from the 60-second spot with taglines such as. “designer rugs for working it from home” and “washable rugs. For dining without reservations.” Druggable is also launching an influencer-driven. Arm of the Croatia Phone Number effort, asking creators to share their unique, “rule-breaking”. Activities they feel free to do from the comfort of their rugs. Per details the brand shared with marketing dive.

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