Think of symbols such as #, % or € and of numbers. Because numbers stand out, readers can scan, read and remember them more easily.

To stand out, I never* write numbers as words, but as numbers in text. An example: I do not write the word fourteen but the numbers 1 and 4 in succession. And if you know that 79% of people scan texts, you can score well with numbers.

It states that I never process numbers as words in text. That’s secretly an overstatement. I mean to say here that, if it were up to me, I always use numbers. For all the reasons you read here. Still, I sometimes have to deal with a rigid communication VP Communications Officer Email Lists department, a language purist or an obligatory style guide who don’t know anything about it. Then I have no choice but to write out numbers as words.

Also read:  A complete briefing for copywriters [checklist]

2. Numbers take up less space

Chief and VP of Communications Email Lists

You can already see that when you compare 9 or nine. It’s even more striking if you put 798 or seven hundred ninety-eight side by side.

Because texts have to be increasingly shorter and more concise, you immediately make the first profit here. That gain is even greater when you are dealing with a text where you have a limited number of characters at your disposal. Think of texts for print ads, social media and subject lines for emails.

3. Numbers create clarity

It cannot be said often enough, when writing texts, never forget that clarity is the best gift you can give your reader. I could substantiate this point with all the theory. Still, I believe showing a few examples works 10 times better. Take a look at the examples below. What do you think works better?

  • You win a cash prize OR You win € 2,500.00?
  • A truck driver drives a lot of kilometers every year
    OR A truck driver drives about 200,000 kilometers every year?
  • You receive a competitive monthly salary OR You receive a gross monthly salary of € 4,431.00?

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