If you are reading this article then there is a good chance that you are one of the 593,000 Reunionese who use the Internet. An important figure Timor-Leste Email List it represents 8 out of 10 people in the age group 13 and over! But Reunionese internet users are not only numerous. They are also increasingly connected. According to the Observatory of Digital Uses of Médiamétrie , three quarters of Reunion Islanders are indeed regular Internet users. In detail, 74.7% of 13 years and over go online at least once a month on the island.

Thus, from reflections on your targets, you manage to capture qualified prospects thanks to digital . These phases thus described are part of the Inbound Marketing methodology , which aims to attract potential customers and retain them.

Mobile Internet In The Lead

And unsurprisingly (just look around to realize it), pei Internet users prefer to use their smartphones to browse the web. According to Médiamétrie, 53.8% use the mobile Internet. As for the remaining 48.2%, they surf either on their computers (desktop or laptops), or on their tablets. Namely that 72% connect to their smartphone at least once a day. Figures that ring like a reminder for those who still doubt the importance of thinking about cell phones when designing their website. Yes, you know, this famous trend, the “Mobile First” !

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Various uses … There remains the question that everyone is asking: what are the people of Reunion doing on the internet? Well, they collect information, in particular thanks to search engines . A new warning signal for companies present on the web and which have not yet worked on their SEO . Fortunately, according to Médiamétrie, the uses of local Internet users do not stop there and they are even more and more varied. Our “Reunionnauts” (Reunionese Internet users) also like to consult online information sites and video platforms .

But Focused On Social Networks And Online Shopping

Well again, no surprise. Médiamétrie specifies that, like Internet users in mainland France, “Reunion users” are keen on social platforms. And not just a little since each of them is registered on 2 to 3 community platforms on average.

Médiamétrie does not specify which ones, but Facebook is obviously at the top of the most used networks on the island with more than 500,000 people registered. Instagram comes in second with more than 180,000 accounts on the island in 2018 (they were 150,000 in 2017 when our last article was posted). LinkedIn, the professional social network and Twitter follow closely with 89,000 users respectively . These figures are provided by the platforms’ advertising targeting tools. They are therefore to be taken as an indication.

Finally, the last element concerning the practices of Reunion Island users: very many of them have tested e-commerce . According to the Médiamétrie study, nearly 8 out of 10 Internet users have already purchased a product or service online .

 

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