Facebook is an extraordinary tool for businesses in Reunion. The social network makes it possible to reach a very large and well-qualified audience at a relatively low cost. More and more local brands and South Africa Email List are creating professional pages on the platform. But these structures are often found lost when it comes to measuring the performance of said pages. It is indeed difficult to navigate among the many statistics provided by Facebook. To help you better assess the effectiveness of your page, we detail 5 statistics that you should analyze as a priority in order to judge the relevance of your strategy on Facebook.

Students, even Digital Natives, will also have every interest in training on more concrete subjects or in order to specialize, in parallel with their degree course. On this ground there, a learner has no age limit. The program is built with experienced professionals from the web marketing sector, they intervene in the course to transmit their expertise in a particular field ( Google , Intuiti, more specific tools…). In all cases, these courses deliver a Bac + 5 diploma recognized by the State .

The “Likes” Alias, The Number Of Subscribers

If you ask a business what they think is the main performance indicator for their Facebook page, there’s a good chance they’ll answer you: “the number of fans”. This indicator, which Facebook calls “Number of likes” makes it possible to assess the size of your community and therefore of your potential audience. But this figure alone does not mean anything and it should be put into perspective depending on your potential audience.

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Let’s take an example. If you have created a page entirely dedicated to Reunion Island luxury car fans and this page has “only” 500 fans, you might be disappointed with the 593,000 Reunionese registered on Facebook . But, if there are, in all and for, only 500 luxury car enthusiasts in Reunion, then your page is a success because it brings together all of your potential audience.

Rather than focusing solely on the number of fans on your page, try checking how that number is going instead . If he is progressing steadily, all is well. On the other hand, if the growth starts to slow down, if it stops or worse, that your fans are declining, then you should question yourselves about your strategic choices.

Engagement: Is Your Community Active?

When you create a page, it is to interest your community . And to know if this goal is achieved, you must be interested in its commitment. To put it simply, engagement brings together the “reactions” of your fans to your publications: “likes”, “shares”, “comments”, as well as “clicks” on the publication. Facebook calls them “post interactions”.

The more reactions there are from your fans to your publications, the more it means that your community is active and especially that it is interested in your content. You should also know that your reach and your commitment are linked. Thus, the more your fans will be “engaged”, the more the reach of your publications will increase. And the more it grows, the more your posts will appear to a larger audience. This is the principle of the buzz: the more people talk about it, the more noise the buzz makes. And the more noise it makes, the more people there are talking about it.

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