LinkedIn is not just a professional network to stay connected with your contacts. Well used, it allows companies to establish their notoriety and Rwanda Email List new customers. Its popularity is unfailing: LinkedIn currently has 500 million active users worldwide. To help you apply and optimize your marketing strategy on LinkedIn, I offer 5 important statistics to watch on this network if you have a business page.
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Overall Performance Of The Publication
To get an idea of the performance of a project, it is necessary to know how it is going. On LinkedIn, you can quickly get an idea of the performance of each post thanks to the statistics tab below it. You will discover impressions (i.e. the number of times your post was displayed), clicks, interaction rate, etc. The higher the values of these parameters, the better the performance of the post. But do not stop at these figures, the “statistics” part of Linkedin will provide you with overall figures that are interesting to analyze.
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The Demographics Of Your Subscribers
Your follower demographics provide you with information about the types of people who follow your LinkedIn Page. Subscribers can be business executives, seniors, owners, newbies, or even managers. It is an important indicator. Indeed even if having a large community is important, it is still necessary that this one is made up of people having an interest in your company .
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