While the confinement continues, MV Group  Kenya WhatsApp Number List  offers you a challenge throughout the month of April: every day, discover new advice to adapt your digital strategy and prepare for the recovery! Tip 3: prepare your next media campaigns and your communication supports The media have recorded audience records since the health crisis: global internet traffic is up 70%, the use of social networks has increased by 61% due to confinement. 43% of French people overconsume the press and viewers watch television for more than 4.30 hours daily, according to Mediamétrie. At the same time, all the media have been facing a decrease in advertising volumes since March 16

: national and regional dailies have recorded a significant drop in their page numbers and radio and TV have lost some of their advertisers. It is obvious that it is not wise to clutter up the advertising space, especially since many campaigns have priority (Covid-19). But brands whose products meet an immediate need (distribution, online education, etc.) and those with a long purchasing cycle (automotive, real estate, etc.) can continue to communicate. Discover all our tips According to the latest Kantar study, consumers mostly expect brands to be reassuring (70%) and to explain the efforts made to deal with the situation (77%). The most important thing now will be to anticipate a way out of the crisis , to rethink your media plans and to be ready at that moment to communicate . You have to lay the foundations of your communication in substance and in form:

Tip 3: Prepare Your Next Media

what are your customers really expecting? The health crisis reinforces consumers’ expectations of the role that brands play, the meaning and the service they provide. This is an opportunity to create your audiovisual charter, your sound signature, a packshot and a jingle, and prepare for the recovery by producing your upstream media, videos, spot, podcast or even snacking content! In a state of fluidity or “flow”, emotions are at the service of performance and learning. Personal efficiency is multiplied and consciousness merges with actions. It is then the pleasure of the act that motivates! # 6 – How do you work to help them progress on this subject? The relationship is based on trust and professional secrecy, the job is to support the manager to become his own regulator.


I invite the Managers to experience everyday situations in conscience and our sessions aim to discuss what they experienced, how they felt, what they did and to allow them to act in consistency with who they are in the service of their objectives and their challenges, while developing their autonomy. My favorite tools are: Maieutics which is a technique of questioning attributed to Socrates. It consists of supporting the leader, during discussions, to develop new concepts (ways of thinking and / or actions) based on his responses. And also, identify and reveal skills, highlight and facilitate the use of talents, knowledge, skills. Neuro Linguistic Programming which is a set of methods and techniques of communication and change intended to promote professional and personal development.

Campaigns And Your Communication Supports

The manager is supported in knowing and optimizing his capacities, resources, strengths, discovering his professional values ​​and goals, and those of his company by determining clear, precise, motivating and respectful objectives of the people and contexts concerned to raise the obstacles may stand in the way of achieving goals…. Beyond my favorite tools, all the richness of TiinK lies in the diversity of profiles, personalities, modes of operation and tools used by each of our coaches, facilitators and psychologists. Person in front of a colorful wall Olivier’s questions to Jean-Sébastien Questions from Jean-Sébastien to Olivier # 1 – Olivier, for you, what is the place of emotion in your entrepreneurial journey? Have you ever had to deal with emotions in very concrete ways in the professional world, if so how and for what result?

They have always had an important place in my career. Younger, they were very “lively” with a lot of excess in my reactions, even overreactions. It played tricks in my development, even if I evolved quickly in my career as an employee, I could have had a managerial position earlier if I had learned to manage them a little. Over the years, we will say that it is the wisdom of the age, I have learned to better control my emotions. They play a major role on a daily basis. I want and I assume to be myself with my emotions. I don’t know if it’s linked to France, but we have been told from an early age that we have to be strong, that men should not cry, that we should not be afraid, it is to weakness.

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