Turn your conferences into webinars  Iceland WhatsApp Number List  We have already mentioned the importance of maintaining your voice, while adapting your communication . In BtoB, it is all the more important as a large part of prospecting and communication with clients takes place through events (conferences, training, workshops, sectoral events, etc.). Due to the health context, these physical events are obviously canceled. But do not draw a final line on them: it is always possible to organize them remotely thanks to webinars ! What is a webinar? A contraction of the words web and seminar, a webinar is quite simply a live conference , accessible from a specific platform. Discover all our tips At MV Group , we strongly recommend that you turn your physical speaking engagements into webinars .

This is the ideal solution, given that your prospects will have more time available: above all, webinars will allow you to have more impact, while widening your target. Tips for creating a good webinar # 1 – Can your event be transposed into a webinar? Not all events are suitable for an online format ! Above all, your target must be professionals. Before considering a webinar, decide on the purpose of the initial event: was it a conference to develop your notoriety? to acquire new professional contacts? In this case, the online format is relevant. # 2 – Does your event have to be live? Remember that your audience is not necessarily in the ideal conditions to follow a streaming

Turn Your Conferences Into Webinars

This is why we strongly recommend that you not only offer the replay of your webinar to subscribers (or even the presentation medium), but also vary the communication media : website, blog, e-mail, social networks, videos … # 3 – Encourage questions from your audience In general, the anonymity of a webinar and the ease of a chat allow you to have real interactions from your audience. Also, whether your chat is public or not, be sure to specify the question you want to answer before giving the answer, and encourage questions several times during your presentation. # 4 – train Even without a visible audience, a webinar can be quite stressful! If you can try to organize it in a group, it gives more dynamism to the presentation and allows to pass the baton, thus to keep the audience captive .

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We can only recommend that you train in advance to be more comfortable and to test that everything is working well. # 5 – promote your webinar To attract people to your webinar , it is important to promote it on social networks , but also via sponsored publications or even via your marketing emailings. Remember to send appointment reminders to registrants! After the webinar , send a quick satisfaction survey to find out what your interlocutors thought. Also send back an email to offer one-on-one meetings to those who wish to go deeper into the subject, and thus have more chances of transforming your prospects into customers !  Want to launch webinars within your company?

Tips For Creating A Good Webinar

 

Need to deepen the subject? Winbound, the subsidiary specializing in inbound marketing of MV Group, has produced this guide for you to teach you how to build a successful webinar in 10 steps!become aware of Pareto’s law (the famous 20/80). Focusing on doing the 80% that will take 20% of our time right is key. People (and the French) get tired of the rest, the famous 20% of details that will take 80% of your energy and frustrate you that it was not totally what you dreamed of doing. . This point is really an all-too-frequent evil in business. In the same vein, learning to prioritize , or ask your manager to do it in order to be able to prioritize your actions, will greatly relieve you and allow you to do things in the order expected by your hierarchy, which will also avoid tension or feelings. of discomfort.

 

And finally, since it is an evil that primarily affects people who always say yes, we must therefore learn to know how to say “no” . I know, it’s difficult, and you shouldn’t go back to contesting or always saying no. Simply, when things don’t work out or you don’t see how to do everything, you have to ask for support. This last point is true for everyone: learning to say no is complicated, and whatever its function. This is also true for the manager: we would always like to say yes, but it is not always possible. This subject is particularly complex, because it is above all personal in its capacity to cope, but also in its capacity to know itself better in order to live in a much happier way in his personal and professional life.

 

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