We talk so much about TikTok that I wanted to know more and know examples of high impact campaigns. I found them in a recent book published by Dunod, dedicated to the Chinese social network whose spectacular Marshall Islands Email List we have already covered during the pandemic . To find out more, I interviewed Amélie Ebongué , social media consultant. Based in Sweden, Amélie supports B2C clients in the entertainment industry and guides them through new trends.

She has just published at Dunod ” Generation TikTok: a new El Dorado for brands”. Amélie’s book and this interview allowed me to see more clearly on TikTok, the figures and the reality of this application which is perhaps indeed a “new El Dorado for brands”, even if the challenges remain numerous. . It is also an opportunity to recall the figures and go beyond impressions.

Tiktok A Chinese App Originally That Has Undergone Many Upheavals

“Historically, the application was called Douyin ”, specifies Amélie, and only worked on theMarlet The very notion of a B2B or B2C market is at the heart of the marketing approach. A market is the meeting …Chinese. Following its merger with Musical.ly, the Bytedance group decided to found TikTok to the rest of the world.

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This application has been successful for its users , for the creation and promotion of the video format, since TikTok has decided to capitalize on this single format, available with many innovations and additional creation features. And don’t forget that, as a training organization, you are required by law to have an entry and exit questionnaire filled out. “The taking into account of the assessments made by the trainees” which can be found in the quality decree n ° 2015-790 of June 30, 2015 relating to the quality of the actions of continuing professional training .

Is Tiktok Still A Brand For Young People?

 

“Users start around 10 years old,” explains Amélie, “that’s very young for the social media, which is not without its problems . But TikTok’s audience has aged quite a bit since then. Even if, as Amélie points out, “the growth of slightly older users, between 25 and 45 years old, is relatively low on a world scale”.

Amélie Ebongué, author of this book on TikTok at Dunod
A very Indian audience… until it was banned on the Asian subcontinent The Indian market, which used to be a strong market, no longer has access to TikTok . This also applies to Pakistan. Other players have decided to invest heavily in Asia, in particular YouTube with the development of the short format , a format identical to that popularized by TikTok which started in beta in India and which is in the process of generalization in the rest of the world. from 2021.

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