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This trade-off determines how you approach marketing, of which the price of your book is an important part. You really ne to discuss with your accountant how you process the costs.…
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This trade-off determines how you approach marketing, of which the price of your book is an important part. You really ne to discuss with your accountant how you process the costs.…
There are many people who want to write a book, but few actually do it, because it is a considerable investment of time. You do want it to pay for itself. That…
One more available, be quick!’ Or ‘Gone = gone!’. We all know the terms. And it works. Also in your vacancy texts. Therefore, always add a closing date. This way you convince doubters to apply. After all,…
This word removes all obstacles and resistance from your candidate. So it is very powerful to use the word ‘if’ in your job posting. Because what ‘if’ you have found your dream…
It is therefore good to first remove this tension in your vacancy text. You do this by being very clear in your text. For example, about the procedure and the closing date. Make…
First back to basics. How does our brain work when making decisions? Our brain consists of two thinking systems, psychologist Daniel Kahneman discovered years ago. Thinking system 1: the unconscious brain With…
Use is growing in all age groups, but most among the over-65s. For this group, voice technology can be easily accessible in terms of use, because you remove complicated user interfaces…
A quiet period for many companies and entrepreneurs. Time to make an interim balance sheet. Looking at Q3 and 4. What about goals and plans? In this edition of the…
There are also many vacancies in the cultural sector. Every day dozens of positions become available at beautiful, cool, substantive and creative organizations. Places where people make things, where people color outside…
Work completely at the office and hybrid work side by side, hybrid working is the most difficult variant. It’s exhausting. And what exactly is hybrid working? How do we learn…
What is the state of voice and speech assistants in the Netherlands? The National Voice Monitor 2022 offers insight! I got an exclusive look at the research and share some striking figures…
Make sure your customer survey is not anonymous. Make the customer aware that customer research is important. If you know what your customer wants and where the possible ‘pain points’ or ‘good points’ are…
Did you know that people make 95% of their choices with their subconscious brain? This also applies to potential candidates in an application process. For example, when choosing whether or not to…
Especially when the sales platform not only offers a platform to other sellers, but is also a seller itself, such as this can sometimes lead to confusion. That confusion must…
Yes, that’s the ultimate key question, of course. Something with 133 vacancies per 100 job seekers. What you can clearly see in the examples from this article are two essential things: user-friendliness…
Meetings are not the same as working together and are difficult enough on their own. not the same set of rules and agreements for everyone. What is hybrid? “If you…
The enormous scaling up of the media offer, for example through online streaming services, the accessibility of social media and the possibility to easily create content yourself, has resulted in…
There are more and more platforms like, where not only the owner of the platform or online marketplace sells products, but also allows others to do so . Very useful…
It is well known that the pandemic has given a boost to online media use and digitization. 17% of Dutch people now pay for online news. This is an increase compared to…
An additional question here is how users recognize journalistic messages among this stream of messages. What distinctive value do journalistic products have? Recognizing professional reporting is increasingly becoming a skill that users…
The differences between age groups are large. Among young people aged 18 to 24, 83% use one or more social media platforms for news. Instagram is increasingly an important source of news…
We aim for an NPS of +50 for customers. In the context of ‘ practice what you preach ‘, we also set the bar high for ourselves at Integron and strive for a…
Internal customer experience managers can play a stimulating and continuing role in this. Or outsource it to specialists who have the right knowledge in-house. Make a plan and formulate achievable goals…
Customers who are very satisfied and who recommend your organization make the difference. They are good for your brand, image, turnover, competitive position and your future-proofing. So there is every reason to…
In the words of the owner: “ We are a small webshop that sells climate-friendly and ecological stationery. We started small now but have a lot of ambition to design and produce…
Kula is, as the company describes itself, a place in Rotterdam where people can relax and recharge. They have an all day cafe, give yoga classes and organize events. The food in the…
An appropriate house style is key. Make sure that it conveys the atmosphere of your company well. For example, a restaurant specializing in spareribs should not use neon colors and heavy round…